CEO Coaching and Leadership Training From Vistage


Merit Gest has more than 20 years experience with sales, sales management and training.  She is the President & Founder of Merit-based Professional Development,  a company that trains salespeople and leadership teams to increase sales, increase profit, increase market share, enhance leadership skills and promote collaborative productive work teams. Prior to forming MBPD, Merit was Senior VP of Sales for a nationwide sales training organization.  She was also the youngest General Sales Manager for a radio station in the country’s third largest market.

Merit is one of a small handful of specialists in the world certified and trained in both Emotional Intelligence and Cultural Transformation Tools.  This distinguishes Merit’s work in several ways:

  • she understands that for leaders to thrive they must be able  to integrate their strengths into their selling & hiring techniques
  • she recognizes the importance of values and interpersonal skills when it comes to hiring, onboarding & keeping top sales talent
  • she has a unique ability to see possibilities regarding business & leadership performance improvement and leaving clients with clear action plans



Merit has been studying and working in the area of human potential for more than 20 years.   In her various roles as a business owner, trainer, coach, consultant and speaker, she has worked with CEOs, business owners, entrepreneurs, sales management teams and sales professionals across a wide variety of industries including financial services, manufacturing, engineering, professional services and technology.

Her style is comfortable and authentic.   Her inspirational keynote and interactive workshop material are suitable for large general sessions or smaller group multi-day programs.   All of Merit’s work is specifically designed for each unique client, yet based on structures, systems and processes common to many.

A true adventurer, Merit pulls business and life lessons from her experiences backpacking around the world on her own, bungee jumping, sky diving, ice climbing, scuba diving and paragliding.   She’s likely the only person on the planet who’s broken a left foot in Israel and a right leg in Croatia, but somehow she’s walked away from both with inspiring messages to share that allow people an opportunity to find their own personal strength.

Merit is an active member of The National Speakers Association, has been featured in Selling Power Magazine as an expert advisor, writes articles for Colorado Biz Magazine on-line and is a speaker for Vistage International, the world’s largest organization of CEOs.

Merit’s proudest accomplishment is her son,Jake, the math whiz, “Little Mr. Fix It” and a future Heisman trophy winner (or maybe just a really big football fan).



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